Position: natural wine is the one truly transparent product — grape to bottle, one person, nothing hidden. The whole site is built like a wine label / a disclosure document. Every maker and wine declares everything. Uses your existing palette, icons, photos and Vicky payoff — but the system is full disclosure.
Position: making taste accessible (your BD core). The site is an illustrated field guide / almanac — numbered entries, classifications, figure captions, margin notes, and your woodcut icons used as engraved plates. Intelligent and knowledge-forward — a beautiful reference book, not a landing page.
