NWFA · Instagram in the language of "The Label" the feedpost templatesstories ← the homepage
Proposal

What the front door looks like as a feed

Your current Instagram is loud and playful: saturated yellow / navy / green, chunky drop-shadow type, doodles and stickers — the "Green is Golden" festival voice. The Label is the opposite instinct: quiet, editorial, confident; cream, dark green & bronze, lowercase, every post built like a disclosure label. So this is a real shift in tone — calmer and more premium — and the proposal below shows how it reads as a cohesive grid, as repeatable post templates, and as stories.

The core idea travels perfectly to social: every maker reveal becomes a collectible "label" — name, region, and full disclosure (farming, sulphur). The feed turns into a register you scroll.

01 — the feed, as a grid
nwfa
a'dam
176posts
1.631followers
293following
natural wine festival a'dam
a one-day festival of living wine · de hallen, amsterdam · 23 nov '26
united by wine · naturalwinefestival.nl
nat. wine · a'damlot 23.11.26
natural
wine
festival
united by wine
the makersno. 01
oller del mas
catalonia, es
below the hype
it's not cool.
it's just common
sense.
all of a'dam,
around the bottle.
the makersno. 02
le coste
lazio, it
the lessons · 15:00
talha wine
23
11
save the date · de hallen
the makersno. 03
gut oggau
burgenland, at
the long table
invite only
why it holds together The grid alternates three "beats": maker labels (cream, bordered, with photo + disclosure), type posts (dark green quote / save-the-date), and full-bleed photo moments. That rhythm is what makes a feed look designed rather than random — and the bordered cream label is instantly recognisable as yours, even at thumbnail size.

the shift, honestly This is much calmer than the current yellow/green feed. If that feels like too hard a cut, we can phase it: keep the green accent on stories first, move the grid to The Label over one campaign.
02 — post templates (1:1), enlarged
the makers · ed. 03no. 01
oller del mas
catalonia, spain
farmingbiodynamic
added yeastnone
sulphur< 20 mg/l
maker revealThe marquee format. One per grower, numbered — a collectible label with full disclosure. This is the engine of the feed.
natural wine · a'damlot 23.11.26
natural
wine festival
a'dam
united by wine
growers
60+
wines
300+
lessons
25+
doors
13:00
announcement / pinnedThe homepage hero, squared. Save-the-date, ticket launch, recap — the spec strip does the talking.
below the hype
it's not cool.
it's just
common sense.
united by wine
manifesto / quoteThe dark-green breather. Carries the philosophy and resets the grid rhythm between photo posts.
the lessons · 14:00
montsant
masterclass
schist, garnacha & altitude — a region in a glass. go beyond the hype.
natural wine festival a'dam25+ classes
the lessonsWorkshops as a clean, woodcut-led card. Swap the icon (mind / tasting / oyster) per class type.
23 nov '26 · de hallen
take your place
at the table.
united by wine
photo + payoffThe human, full-bleed moment. Real photography carries it; type stays minimal and lowercase.
the market · take homeshelf 04
found a favourite?
buy it from the floor market
wherethe market
whenall day
the market / take-homeSame label frame, repurposed for the on-floor shop and bottle recommendations.
03 — stories (9:16)
naturalwinefestival.ams
tickets are live
take your
place.
united by wine
get your tickets
↑ link in bio
ticket launch
naturalwinefestival.ams
the makersno. 01
oller del mas
catalonia · biodynamic · <20mg/l
tap to meet them →
maker reveal (story)
naturalwinefestival.ams
below the hype
it's not
cool.
it's just
common
sense.
united by wine
manifesto (story)